Our Blog

Categories for Designer Master Bath Designs

IDC design work published in HouseTrends…Beauty and Brains

We have already written about the recently completed Bold and the Beautiful whole home redesign and remodel, but mostly from Johanna’s perspective and her relationship with her client. Now, a new perspective. As one of several key artisans and experts working on this extensive project, Johanna (and her work) is highlighted in this article published...

Continue Reading »

2019’s surprising #1 key feature home buyers look for

Earlier in 2019, The National Association of Home Builders (NAHB) outlined the top features wanted in a home. According to their report, NAHB asked approximately 4000 home buyers what mattered to them ranking 175 features based on how essential they were to purchasing decisions. The outcome might be more functional than you’d expect. Laundry rooms...

Continue Reading »

How Johanna G. Seldes/IDC tackles space in tight quarters

In a previous blog post, we broke down scale, which basically comes down to the spatial layout of your home. Scale matters with the size of any space, but especially smaller spaces. Whether it’s for budget, aesthetic, or architectural reasons, sometimes you have to work with the space your home came with and sometimes that...

Continue Reading »

The Bold and the Beautiful

Walking through an art museum evokes certain emotions based on how the art is curated. The feeling you have is not limited to the art but also how the space is laid out, how far apart the pieces sit, where they are expertly placed along your path, how the lighting is directed. A great museum...

Continue Reading »

Understanding Scale

You’ve probably thought a lot about the spatial layout of your home. From the height of your ceilings to the width of your rooms, you have to know the size and location of everything in your home to figure out whether you can carry a sofa up the stairs or fit two nightstands. SCALE It...

Continue Reading »

Top 7 Tips for Hiring a Contractor

Top 7 Tips for Hiring a Contractor Whether your home project is a simple bathroom remodel or a complete start-over gut job, the success or failure of the project will oftentimes depend on the contractor you hire. Hiring the wrong person for the job could lead to an endless project with many unforeseen expenses. Choosing...

Continue Reading »

Survive a Remodel

Survive and Thrive We know most homeowners can agree that the best way to get through a home remodel is to relocate to a luxurious beach house in Hawaii. We also know a month or longer tropical getaway is not in the cards for most of us. Yet, you have finally decided the time has...

Continue Reading »

Is the hand-drawn sketch a thing of the past?

The recent American Society of Interior Designers (ASID) Facebook post showing vintage images of pre-AutoCAD architects and designers drafting plans, stretched out and leaning over their over-sized work station tables, using endless reams of paper, steel edge rulers and T-squares, pencils and erasers got me thinking about my own hand-drawn sketches. Old-School As a graduate of...

Continue Reading »

Is it a speckle or a sparkle?

Sparkling floors have taken on a whole new meaning with the latest trend in tile grout. No, we are not referring to any form of cleaning product.  Although let’s get real, tile floor grout can get pretty grimy, flat, faded especially if unsealed.  But that’s for another blog!! We are sharing news of one of...

Continue Reading »

What a wonderful experience we had working with Johanna. Great ideas...excellent in communicating. Thank you, Johanna.  

Join my newsletter

Signup today to get design tips, seasonal suggestions, and much more!