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Categories for Tampa Designer Designing Tips

Custom New Construction vs Customizing Private Homes Part 2

Customized Private Home         While new home construction is about designing within the perimeters of the builder, a private home’s design is about bringing the homeowner’s custom vision to life. In this highly collaborative process, Johanna likes to get to the heart of how her clients live in their current space and compare it to how...

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5 Perfect Kitchen Upgrades for a New Look Without Remodeling

Almost every homeowner dreams of a brand new, state-of-the-art kitchen. It’s a fact that kitchen remodels can be a huge undertaking in terms of time, expense, and personal disruption and upheaval. Even more so in today’s unusual circumstances. However,  while many of our clients are focused on remodeling on a grand scale, we also have...

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Creative Design meets 2020 Kitchen Trends

It’s not typical for Johanna G. Seldes/IDC to discuss design trends. As an ASID licensed interior designer with more than 25-years’ experience, Johanna G. Seldes/IDC uses learned skills, design creativity and product knowledge to ensure our clients’ home designs are one-of-a-kind originals. That said, we understand design trends are what influence and inspire many of...

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How Johanna G. Seldes/IDC tackles space in tight quarters

In a previous blog post, we broke down scale, which basically comes down to the spatial layout of your home. Scale matters with the size of any space, but especially smaller spaces. Whether it’s for budget, aesthetic, or architectural reasons, sometimes you have to work with the space your home came with and sometimes that...

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The Re-Design of the Re-model

The Re-Design of the Re-model We already know there’s a big difference between an interior designer versus an interior decorator. Yet, did you know that there’s a significant difference between a remodel and a renovation? The words are often used interchangeably but in reality, they both have a more nuanced meaning. Let’s unpack those differences...

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Is it a speckle or a sparkle?

Sparkling floors have taken on a whole new meaning with the latest trend in tile grout. No, we are not referring to any form of cleaning product.  Although let’s get real, tile floor grout can get pretty grimy, flat, faded especially if unsealed.  But that’s for another blog!! We are sharing news of one of...

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Are you Cooking, Looking, or Both?

Gourmet Chef, Modern-Day Cook or Microwave Afficiando? When considering cooking appliance options for your kitchen redesign the theory and practice of “form and function” are the key ingredients to the success of the recipe. Johanna G. Seldes, Tampa ASID interior designer knows that “form and function” in the kitchen are as important as “salt and...

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South Tampa Full Home Renovation

How does a South Tampa, FL, family get from wanting a new covered lanai to adding a pool and a full home renovation? The answer lies in seeking expert advice, collaborative and thoughtful planning and ultimately the proficiency of ASID accredited Interior Designer, Johanna Seldes. Johanna’s most recent project started with these South Tampa homeowners looking...

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Interiors Insider Solution

More than a tip, an Interiors Insider Solution One of the many advantages of working with interior designer Johanna Seldes is her wealth of knowledge when it comes to the details of the small stuff.  Not to be confused with being insignificant or minor.  Rather the small stuff that gets noticed! Plus, with more than...

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Experience pays off with new home design

Experience pays off with new home design Written by: Lyla Haggard / Photos by: Johan Roetz We’ve all heard the phrase, “It takes a village to raise a child.” While parents serve as the main care providers, everyone from grandparents and siblings to friends and teachers play an important role in the development of a...

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Her attention to detail, knowledge of scale and light were spot on.  

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