Customized Private Home While new home construction is about designing within the perimeters of the builder, a private home’s design is about bringing the homeowner’s custom vision to life. In this highly collaborative process, Johanna likes to get to the heart of how her clients live in their current space and compare it to how...
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It’s not typical for Johanna G. Seldes/IDC to discuss design trends. As an ASID licensed interior designer with more than 25-years’ experience, Johanna G. Seldes/IDC uses learned skills, design creativity and product knowledge to ensure our clients’ home designs are one-of-a-kind originals. That said, we understand design trends are what influence and inspire many of...
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Top 7 Tips for Hiring a Contractor Whether your home project is a simple bathroom remodel or a complete start-over gut job, the success or failure of the project will oftentimes depend on the contractor you hire. Hiring the wrong person for the job could lead to an endless project with many unforeseen expenses. Choosing...
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For some time now, the possibility of needing help in the form of an extra pair of hands has become more apparent. Yet, given that the actual service I offer is my expertise, knowledge, design insight and creativity, I’ve been baffled as to how could I potentially achieve this. I, Johanna G. Seldes, will always...
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The recent American Society of Interior Designers (ASID) Facebook post showing vintage images of pre-AutoCAD architects and designers drafting plans, stretched out and leaning over their over-sized work station tables, using endless reams of paper, steel edge rulers and T-squares, pencils and erasers got me thinking about my own hand-drawn sketches. Old-School As a graduate of...
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Dining Groupings The Design Reason Beyond the Season Florida may be lacking in the distinctive seasons department – but that doesn’t mean your home design can’t enjoy a little seasonal change. Not to be confused with visiting your local home décor store to accessorize for the seasons, we’re talking about conscientiously thinking about design. With less focus on decorating...
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New Take on Refrigeration Guest Writer: Felix Menedez, Famous Tate The days of massive stainless appliances may be coming to an end. For nearly twenty years the recognized symbol of the luxury kitchen was the enormous stainless built-in refrigerator. Recent trends now seem to indicate appliances becoming less “in your face” and more a complement...
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Drama by Design There’s no design room drama, or selections scandals, or stolen swatches to report. There will be no name calling, sudden outbursts or profanities. No, the Judge Johanna Show is the complete opposite. This show the annual OBIE Awards hosted by the Greater Atlanta Builders Association. Almost all Builders Associations nationwide host annual...
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Sparkling floors have taken on a whole new meaning with the latest trend in tile grout. No, we are not referring to any form of cleaning product. Although let’s get real, tile floor grout can get pretty grimy, flat, faded especially if unsealed. But that’s for another blog!! We are sharing news of one of...
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Gourmet Chef, Modern-Day Cook or Microwave Afficiando? When considering cooking appliance options for your kitchen redesign the theory and practice of “form and function” are the key ingredients to the success of the recipe. Johanna G. Seldes, Tampa ASID interior designer knows that “form and function” in the kitchen are as important as “salt and...
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Johanna Seldes is a pro and a problem solver! She listens well, measures twice, cuts once. „
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