Custom New Construction vs Customizing Private Homes Part 2

Customized Private Home While new home construction is about designing within the perimeters of the builder, a private home’s design is about bringing the homeowner’s custom vision to life. In this highly collaborative process, Johanna likes to get to the heart of how her clients live in their current space and compare it to how...

Johanna G Seldes/IDC Tampa Interior Designer

Custom New Construction vs Customizing Private Homes Part 1

No two design jobs are alike and the same goes for types of design projects. Johanna G. Seldes IDC/Interior Design Consulting tackles two main types of “custom” projects: new construction and private homes. Custom new construction means working with builders to create dynamic speculative homes for buyers. Customizing private homes can mean anything from a...

Kitchen Design Trends with JennAir and Famous Tate

Recently, I participated in a discussion with valued trade partners, JennAir and Famous Tate, to catch up on kitchen design trends and important considerations when planning your new kitchen project. From an IDC/Interior Design Consulting perspective, we’ve seen a real shift in our new and prospective client’s design desires. It appears recent circumstances are prompting...

Tampa Interior Designer Kitchen Makeover Cabinets

5 Perfect Kitchen Upgrades for a New Look Without Remodeling

Almost every homeowner dreams of a brand new, state-of-the-art kitchen. It’s a fact that kitchen remodels can be a huge undertaking in terms of time, expense, and personal disruption and upheaval. Even more so in today’s unusual circumstances. However, while many of our clients are focused on remodeling on a grand scale, we also have...

From my desk to your home

When it comes to redesigning and renovating your home, it’s not about the journey, but the destination. The job of an interior designer is to create a client’s vision for the destination and layout every aspect of the journey to get there. You might think in these current unusual times the journey has come to...

IDC design work published in HouseTrends…Beauty and Brains

We have already written about the recently completed Bold and the Beautiful whole home redesign and remodel, but mostly from Johanna’s perspective and her relationship with her client. Now, a new perspective. As one of several key artisans and experts working on this extensive project, Johanna (and her work) is highlighted in this article published...

Guest Blog Jeff’s Year in Review

It’s eye-opening when you realize (and admit) just how little you actually know about virtually everything when you’re at school. Of course, you think you do know everything, but very quickly into my internship, it was clear I had a great deal to learn if I was going to make a career of interior design....

Johanna G. Seldes/IDC Interior Design Tampa Laundry

2019’s surprising #1 key feature home buyers look for

Earlier in 2019, The National Association of Home Builders (NAHB) outlined the top features wanted in a home. According to their report, NAHB asked approximately 4000 home buyers what mattered to them ranking 175 features based on how essential they were to purchasing decisions. The outcome might be more functional than you’d expect. Laundry rooms...

Creative Design meets 2020 Kitchen Trends

It’s not typical for Johanna G. Seldes/IDC to discuss design trends. As an ASID licensed interior designer with more than 25-years’ experience, Johanna G. Seldes/IDC uses learned skills, design creativity and product knowledge to ensure our clients’ home designs are one-of-a-kind originals. That said, we understand design trends are what influence and inspire many of...

How Johanna G. Seldes/IDC tackles space in tight quarters

In a previous blog post, we broke down scale, which basically comes down to the spatial layout of your home. Scale matters with the size of any space, but especially smaller spaces. Whether it’s for budget, aesthetic, or architectural reasons, sometimes you have to work with the space your home came with and sometimes that...

Join my newsletter