Customized Private Home While new home construction is about designing within the perimeters of the builder, a private home’s design is about bringing the homeowner’s custom vision to life. In this highly collaborative process, Johanna likes to get to the heart of how her clients live in their current space and compare it to how...
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When it comes to redesigning and renovating your home, it’s not about the journey, but the destination. The job of an interior designer is to create a client’s vision for the destination and layout every aspect of the journey to get there. You might think in these current unusual times the journey has come to...
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It’s eye-opening when you realize (and admit) just how little you actually know about virtually everything when you’re at school. Of course, you think you do know everything, but very quickly into my internship, it was clear I had a great deal to learn if I was going to make a career of interior design....
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It’s not typical for Johanna G. Seldes/IDC to discuss design trends. As an ASID licensed interior designer with more than 25-years’ experience, Johanna G. Seldes/IDC uses learned skills, design creativity and product knowledge to ensure our clients’ home designs are one-of-a-kind originals. That said, we understand design trends are what influence and inspire many of...
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You’ve probably thought a lot about the spatial layout of your home. From the height of your ceilings to the width of your rooms, you have to know the size and location of everything in your home to figure out whether you can carry a sofa up the stairs or fit two nightstands. SCALE It...
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You read our last post about Renovating vs Remodeling and now you’ve decided you definitely want to remodel. Congratulations on making the big decision! Now let’s talk about another word that begins with R: Return as in ROI or Return on Investment. In general, there are two ways to think about remodeling: an investment in...
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When I posted my blog about finding an extra pair of hands, I was excited to find someone to assist me but also to share my expertise with. I found Jeff, an eager and willing mentee looking for experience outside of the classroom. With a passion for interior decorating and design, Jeff has helped...
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The Official Definition Time and again I am asked about the difference between an Interior Designer vs. a Decorator. Now, thanks to the Council of Interior Design Qualification, I can answer with authority that there is an official definition for a licensed Interior Designer. Here is the abbreviated version: Interior design encompasses the analysis, planning,...
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For some time now, the possibility of needing help in the form of an extra pair of hands has become more apparent. Yet, given that the actual service I offer is my expertise, knowledge, design insight and creativity, I’ve been baffled as to how could I potentially achieve this. I, Johanna G. Seldes, will always...
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Dining Groupings The Design Reason Beyond the Season Florida may be lacking in the distinctive seasons department – but that doesn’t mean your home design can’t enjoy a little seasonal change. Not to be confused with visiting your local home décor store to accessorize for the seasons, we’re talking about conscientiously thinking about design. With less focus on decorating...
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Her attention to detail, knowledge of scale and light were spot on. „
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