Interior Designer: It’s Official

The Official Definition Time and again I am asked about the difference between an Interior Designer vs. a Decorator. Now, thanks to the Council of Interior Design Qualification, I can answer with authority that there is an official definition for a licensed Interior Designer. Here is the abbreviated version: Interior design encompasses the analysis, planning,...

Johanna G. Seldes/IDC Tampa Read My Blog

An extra pair of hands

For some time now, the possibility of needing help in the form of an extra pair of hands has become more apparent. Yet, given that the actual service I offer is my expertise, knowledge, design insight and creativity, I’ve been baffled as to how could I potentially achieve this. I, Johanna G. Seldes, will always...

Johanna G. Seldes IDC Tampa Interior Designer Blog

Is the hand-drawn sketch a thing of the past?

The recent American Society of Interior Designers (ASID) Facebook post showing vintage images of pre-AutoCAD architects and designers drafting plans, stretched out and leaning over their over-sized work station tables, using endless reams of paper, steel edge rulers and T-squares, pencils and erasers got me thinking about my own hand-drawn sketches. Old-School As a graduate of...

Design Reasons and Seasons

Dining Groupings The Design Reason Beyond the Season Florida may be lacking in the distinctive seasons department – but that doesn’t mean your home design can’t enjoy a little seasonal change. Not to be confused with visiting your local home décor store to accessorize for the seasons, we’re talking about conscientiously thinking about design. With less focus on decorating...

Column Refrigeration opens up design options

New Take on Refrigeration Guest Writer: Felix Menedez, Famous Tate The days of massive stainless appliances may be coming to an end. For nearly twenty years the recognized symbol of the luxury kitchen was the enormous stainless built-in refrigerator. Recent trends now seem to indicate appliances becoming less “in your face” and more a complement...

The Judge Johanna Show

Drama by Design There’s no design room drama, or selections scandals, or stolen swatches to report. There will be no name calling, sudden outbursts or profanities. No, the Judge Johanna Show is the complete opposite. This show the annual OBIE Awards hosted by the Greater Atlanta Builders Association. Almost all Builders Associations nationwide host annual...

Johanna G. Seldes IDC Sparkle Grout Blog

Is it a speckle or a sparkle?

Sparkling floors have taken on a whole new meaning with the latest trend in tile grout. No, we are not referring to any form of cleaning product. Although let’s get real, tile floor grout can get pretty grimy, flat, faded especially if unsealed. But that’s for another blog!! We are sharing news of one of...

Tampa Johanna Seldes Coastal Kitchen Design

Are you Cooking, Looking, or Both?

Gourmet Chef, Modern-Day Cook or Microwave Afficiando? When considering cooking appliance options for your kitchen redesign the theory and practice of “form and function” are the key ingredients to the success of the recipe. Johanna G. Seldes, Tampa ASID interior designer knows that “form and function” in the kitchen are as important as “salt and...

Under The Florida Sun Whole Home Redesign

Family brings memories of Tuscany to their Oldsmar, Fl home Johanna G. Seldes ASID was brought in at the initial design phase of this whole home redesign to make the dreams of Tuscan-country home a reality. The homeowners had a very definite vision for their home and it was Johanna’s expertise that delivered on every...

South Tampa Full Home Renovation

How does a South Tampa, FL, family get from wanting a new covered lanai to adding a pool and a full home renovation? The answer lies in seeking expert advice, collaborative and thoughtful planning and ultimately the proficiency of ASID accredited Interior Designer, Johanna Seldes. Johanna’s most recent project started with these South Tampa homeowners looking...

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