Johanna G. Seldes/IDC Tampa Blogs

Column Refrigeration opens up design options

New Take on Refrigeration Guest Writer: Felix Menedez, Famous Tate The days of massive stainless appliances may be coming to an end. For nearly twenty years the recognized symbol of the luxury kitchen was the enormous stainless built-in refrigerator. Recent trends now seem to indicate appliances becoming less “in your face” and more a complement […]

Johanna G. Seldes/IDC Parade Judge Blog

The Judge Johanna Show

Drama by Design There’s no design room drama, or selections scandals, or stolen swatches to report. There will be no name calling, sudden outbursts or profanities. No, the Judge Johanna Show is the complete opposite. This show the annual OBIE Awards hosted by the Greater Atlanta Builders Association. Almost all Builders Associations nationwide host annual […]

Johanna G. Seldes IDC Sparkle Grout Blog

Is it a speckle or a sparkle?

Sparkling floors have taken on a whole new meaning with the latest trend in tile grout. No, we are not referring to any form of cleaning product.  Although let’s get real, tile floor grout can get pretty grimy, flat, faded especially if unsealed.  But that’s for another blog!! We are sharing news of one of […]

Tampa Johanna Seldes Coastal Kitchen Design

Are you Cooking, Looking, or Both?

Gourmet Chef, Modern-Day Cook or Microwave Afficiando? When considering cooking appliance options for your kitchen redesign the theory and practice of “form and function” are the key ingredients to the success of the recipe. Johanna G. Seldes, Tampa ASID interior designer knows that “form and function” in the kitchen are as important as “salt and […]